By Joe Dyton
This weekend, I spent a lot of time marketing my freelance writing services with the new LOI I created earlier this week. I’ve sent it out to 40 different publications and companies over the past few days. Unfortunately, most of these were sent out during the weekend, so it won’t be until Monday morning until they’re seen and I’ll find out if they’re any more effective than my old one. Maybe it’s the optimist in me, but I have a good feeling the response rate is going to improve. The fact that the revised LOI touches on what I can do for a company should be better-received than an email that just states what I’ve done in the past. That’s what I keep telling myself at least!
I started sending out my new letter to various companies I searched via Google; mostly communications and marketing firms. The last two days though, I reached out to companies I saw listed on MediaBistro. My hope when I hit up companies with listings on job boards is that they could use a part-time/freelance writer like myself to help plug a hole until they find a full-time replacement.
One problem I run into when I reach out to companies though is not all of them have staff contact information on their websites. When that happens, I’m stuck sending my LOI and resume to “info@”, “careers@”, “hr@”, etc., and cross my fingers it gets forwarded to someone who will review it. So, that’s the question I’d like to pose to you, the readers. Have you had success submitting an LOI into the abyss that an “info@” email address presents? If you go to company’s website, and there isn’t an email address to an actual person there, do you call them rather than email? Sound off in the comments section!
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Joe Dyton (@dyton99) is a freelance journalist and copywriter in Washington, DC. He may be reached at dyton@firstname.lastname@example.org.